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Research papers

Alternative qualitative methodologies

This paper considers a broad range of qualitative methodologies currently being used, other than traditional groups/depth interviews, and examines how popular they are nowadays with both client buyers and agency practitioners alike. Additionally, the...

Catalogue: ESOMAR Congress 1997: Learning From The Future
Authors: Sue Redfern, Jennie Maitland, Tracey White
Company: KANTAR TNS Malaysia
September 1, 1997
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Citation

Redfern, Maitland and White (1997a, September 01). Alternative qualitative methodologies . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/alternative-qualitative-methodologies-